Jill Lublin is a member of CEOSpace, a best selling author and publicity expert: Type, never hand write.  Double space, use BIG margins, and leave lots of white space. Editors use the white space to edit. Avoid BIG letterheads.  They take up space on the page and can shout, "my message is weak, but look at my credentials." Type the press release on your stationary. Name the contact.  Skip a few lines below the letterhead and list the … [Read more...]