The beauty of Twitter, a highly popular social media platform, is that you have to squeeze exactly what you want to say into 140 characters or less to get your point across. In order to do this, you must be strategic. In a face to face networking situation, business owners are often asked to give an elevator speech, which is a short commercial describing what they do. It is usually between 30-60 seconds. A successful elevator speech is … [Read more...]
If you are a business owner and are out on the networking circuit, it’s a good bet you have been asked to do an elevator pitch. Elevator pitches have various names: 30 second commercial, round robin, SNAP, or your Million Dollar Minute (that’s a cool one) Everyone has a method for putting them together. Some work and some don’t. I listen to them all the time. Here are my observations: The idea of an elevator speech is that you … [Read more...]
I frequent many offline business networking events, and also host my own weekly meeting. There is always a point in the agenda, when the attendees are asked to give some sort of elevator pitch. Or, in the case of a speed networking event, each person has 3 minutes to tell the partner sitting across from them about their business. No matter what the format, at some point, at least 2 people will exchange information about their products … [Read more...]
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