The word authentic has been being bandied about in the business world.  People are looking for those they know like and trust, especially now-a-days.  No one wants to be used or taken advantage of.  I remember before the economic meltdown,  getting solicited for mortgage loans, advertising schemes and the like.  Once a crazy woman of about 80 years, came to my house and pressured me to put ads in bowling alley flyers for a ridiculous amount … [Read more...]